Emil Yakupov biography
One of the founders and the first director of Parataypa documentary about Emile, shot by Shandesign. Emil Laumovich Yakupov was born in Ufa in the year. He graduated from the Moscow Institute of Management. He defended his thesis at the Leningrad Technological Institute. Pamir, year. With the beginning of perestroika, he began to work independently and participated in many projects, for example, in the localization of the Norton Commander file manager.
Cooperation with the company "Paragraph" changed Emil's life. He became interested in fonts and became an employee of the company, and after some time - the head of the font department, which in the year turned into a separate company - Paratayp. For fifteen years, from up to year, the Paratype font library increased six times. More about the project here. Comparison of the PT Serif and Pt Serif Caption Figure did not just love fonts as an artistic image and technology - he knew everything about them: from a mathematical description of the contours to visual representation methods, from the history of development to the intricacies of licensing and protection.
Emil Yakupov in an interview during the “silver set” conference: fonts are such a substance that fills my life from all sides. If you start to font, then it captures all aspects of life, and you after work, and before work, and at night in a dream you imagine all the information through the font prism. My dissertation is associated with the physics of the solid body, with the study of materials, all sorts of stresses in oriented polymers.
But when I accidentally stumbled upon people who are engaged in fonts, I just stuck to this matter and could not drop. Because they combined two important and completely different things: a certain cultural component, that is, the design of the font, on the one hand, and a very complex technology, on the other.
During his work, Parataypa collaborated with companies such as Google and Apple, and leading font studios in the world. Konstantin and Galina Kunareva: Emil was a strong leader and good leader. He had incredible charisma, he easily created an atmosphere of respect and loyalty around him. Everyone adored him. Many years ago, he can be said, “infected” us with his hobby - fonts became a business and our lives too.
And his idea of traveling with a visit to font conferences subsequently turned into a tradition. In addition, Parataypa designers under the leadership of Emil created fonts for the state PT Sans, PT Serif, Pt Mono to expand the support of Russian languages based on the Cyrillic alphabet, held font competitions and conferences. December of the year Gennady Friedman: If you take the shooting of any film, then there is a producer, director, screenwriter, operator, actors and many others.
All these roles are performed by different people. Emil, on the other hand, occupied two important positions at once: as a producer, he understood the objectives of the company to expand the library, promoting fonts, development of technology, and as a director, he collected teams of designers and technologists, created conditions, directed and managed the processes, taking direct part in them and doing much with his own hands.
No one has yet been able to replace this role in Parataypa. Some books and catalogs published by Parataypu in the years Emil managed to build not only a company, but also a large font store. Moreover, in one of those areas that is most susceptible to piracy and where it is difficult to remain commercially successful. Parataype still lives in the works of Emil Yakupov in many ways. Iceland, the year of Alexander Korolkov: Paratayp, in fact, is a very small team in which roles and work responsibilities are distributed not so much according to the staffing table as in human qualities.
Emil was precisely the person who created the company, he knew everything about her and, in fact, was her and her strategy. I worked in Parataypa for five years with Emile, and then ten - without it. And there is a very big difference between when you are a young ambitious designer who can offer the leader everything that he considers interesting, and in which case, hide behind the back of senior experienced comrades who know what to do, and meanwhile, when an adult, you need to think about the strategy and plans on your own.
Probably, I am only now starting to understand a lot of what Emil said then, and I hope that all the same, to the Grandmother before the art director with whom he wanted to see me.