Next biography

The English tailor Joseph Hepvort Joseph Hepworth in the year in the city of enterprise branches in the cities of Great Britain. In the beginning of the 10ths, namely, due to the implementation of the new development strategy, the company buys another family company that produced umbrellas and women's raincoats. The absorbed company was called Kendall and Sons Kendall and Sons. So, on the basis of two family firms, a new NEXT brand has been created.

The first store opened on February 12. Started with the sale of women's clothing. At the position of the chief designer at that time, Terens Conran Terence Conran worked at that time. He persuaded a friend of George Davis George Davies to work together. George fits so successfully into the company that he soon becomes the executive director. As a talented leader, he wanted to increase the scale of production and expand the retail network.

Started with a complete change in design. Under his leadership, a line of men's clothing was launched in the year, and literally a year later, in the year, children's clothing appeared in assortment. As often the scaling of business is often associated with risk.

In the year, global expansion could end deplorable. The attracted capital and costs when opening new stores did not pay off. It happened that some stores could not even pay for the rental of premises. And George Devis fired. He even received a prosecution from shareholders that the latter ineptly leads the company and almost brought Next to bankruptcy. A return to conservative and balanced management decisions allowed the brand without shocks to survive e or even e years.

The new acquisition occurred after 26 years. A bright fashion for young people is a new direction with which our brand was again on horseback. Retail sales grew, financial indicators made it possible to try new tools for promoting clothes and shoes. Today, the assortment is expanding and in the catalog are already available goods for home and interior, as well as sportswear. With excellent quality and reasonable pricing policy, the brand for a long time managed to do without large and costly advertising companies.

Up to a year, short TV videos or newspaper announcements of seasonal sales were made. The profit from such advertising was zero. The revolution occurred in the year. Noting the twenty -five Next launched a wide advertising campaign. The video "Party by Ali" was shot.