LG biography
When acquainting with the products of the company, it becomes clear that the future, as his science fiction writers saw, has already come in many ways. Social programs LG in Russia are good to everyone in need of helping a resident of the country. KD: I am heartily happy to welcome you to Russian land, Mr. Ro, on behalf of the media-exhibition holding "Beautiful Houses" and I am very pleased to meet you personally again.
Not so much time has passed since our meeting in Korea, and even then the pace of life was very high, and today the world seemed to turn into degrees. Please tell us how Korea has changed during this time and whether you managed to notice important changes in the company's business in our country after your return here. LG: Dmitry, and I am very pleased that you are with such an interest in our company, about the history of the development of relations between our countries.
Agree, we have a lot in common: this is a desire for knowledge, deep respect for scientific research, care for family and loved ones, and interest in the development of society. Remembering that it is behind the current sustainable position of LG in the past Goldstar, founded in the year, it is worth making a small historical certificate. I began my career in LG in the period of basic technological discoveries, and already in X the company seriously exported the equipment, declaring itself the leader of innovation.
This coincides with the period when Russia begins to fully import the equipment of Korean manufacturers, so the Russians met with Goldstar for a long time. The concept of artificial intelligence is a real breakthrough of this summer: in our company it is Lgthinq, with which gadgets are not only controlled by a person at a distance, but also learned taking into account his preferences, habits and needs.
For example, they can adjust the brightness for lighting in the house or the sound volume of the favorite series or the release of morning news. I like both very interesting of my previous periods of stay in Russia. If the first in E was the period of establishing partnerships, then in the zero we become part of the Russian society: the company opens the first in the country and the largest factory factory in Europe, uniting the production of the most important lines of household appliances and electronics-refrigerators, washing machines and TVs, which made it possible to provide an even more fully support for part of the CIS countries and, of course, the regions of Russia.
Now I have returned in an interesting period of not only digital transformation, but also the transformations of people, or rather, human potential and it is very important that our developments by them - all of us are highly appreciated. According to the Global Innovative Index report, Global Innovation Index, including the country and based on 80 indicators, Korea entered the top of world leaders in the level of innovative development.
That is why, subtly feeling the needs of the audience and understanding the public trends, even new technological discoveries were born. We released an innovative device a mask-an wearable air purifier LG Puricare, where, in addition to the two HEPA13 filters and air supply control, it is stipulated by the disinfection of UV rays. By the way, Uvnano Own LG technology using UV rays for disinfection is integrated into a large number of devices we have produced recently.
At the recently held event, our honorary guests: the famous Russian scientist Artem Oganov, professor of the Skolkovo Institute of Science and Technology and Nitu-Misis, Honored Artist of the Russian Federation Olga Kabo, four-time world champion in Biathlon and silver medalist of the Olympic Games Nikolai Kruglov, TV presenter Ekaterina Oddokacheva and Tolkachev’s designer talked about their own experience This innovative mask.
Tours, competitions, places with common finely dispersed dust, house repair or anxiety for elderly parents - in all these, the situation needs a special care about health. KD: LG introduced new items at the CES exhibition - prospects, incredible concepts that have received many awards. In particular, these are interesting news in the field of individual design of kitchens to help designers and architects.
LG: CES became largely a sign, because for the first time the exhibition was completely in a virtual format and became a kind of test forecast, that is, it showed how conceptual decisions meet the requirements of a modern person. I am talking about the concept of Rollable - a unique technology of a folded display of the highest resolution, which not only rethinks the capabilities of the TV in the future, but also dramatically converts the space.
It is also a constantly improving quality image in different forms of TV factor, which is so important for designers modeling the future space based on the features and capabilities of technology. For example, Gallery is elegantly mounted on the wall - and you simultaneously get rid of the need for a cabinet, and, say, Gallery Stand is installed on a separate elegant stand if the apartment has glass or textured walls that do not imply suspensions.
I know that your readers are sophisticated people who understand the intricacies of styles and appreciate real technological finds. It is difficult to highlight one product, because the attention of visitors to the virtual stand was presented with a huge range of equipment. You, being in Korea, introduced readers with Cloi robots in the year: this is a robot paper at the Inchon airport, and his “colleague” with a function of helping in navigation, and the concierge in the hotel, here he is, contactless service!
In taking into account the increased health requirements, their functionality has been expanded: the processing of the premises of UV rays for disinfecting public zones was added. The premium design of conceptual furniture for household appliances is emphasized by the use of various high -quality finishing materials, including stainless steel, glass, metal and Fenix - innovative material with advanced coating technology, developed by the Italian company Arpa Industriale.
Opennect, resistant to fingerprints and pleasant to the touch, Fenix has excellent strong characteristics and has a modern appearance. KD: As for publications, whose main idea is to help create the best conditions for life in our own home, the whole range of products is important for us - from household appliances to electronics. What is the role of design in the creation and implementation of household appliances and electronics?
LG: You touched on a very interesting topic, and we again return to the topic of open innovations, a productive partnership. First of all, world -famous designers take part in the creation of our products. Do you remember LG DIOS refrigerators with Swarovski rhinestones? They conquered the hearts of customers around the world. She, as an entrepreneur and gurus of the fashion sphere, strives for excellence in everything that she does, from creating a style for a fashionable event to creating a new collection of clothes.
After all, now the TV is not just a “window to the world” is a full -fledged participant in the interior of your home, and it is very important that it fit into any style, organically complementing the interior. Technological progress sets a new fashion in creating a style, to keep up with it means to keep up with the times. For designers, in love with their own business, this is another challenge that they quit first of all to themselves.
I would talk about the birth of an open partnership ecosystem. There is no more linear integration scheme: product - designer - project implementation. We are very pleased that a number of designers have already visited our plant, got acquainted with production and even watched tests of equipment. That is, they know the product, confident in its quality and represent it to customers as we would imagine it.
The highest degree of trust is that our friends acquire it for themselves, use and share impressions. Quality is, as men say, a question of honor, because for each product we are responsible with our name, our reputation. It is very important for us that everyone knows that LG products are care and reliability. Someone believes that individual design solutions are just artistic works, but we know that this is not so: at many exhibitions, interior publications, real, implemented projects of houses and apartments are presented, in which the technique plays an important role.
Zhenya Zhdanova, a well -known Russian designer, chose LG Styler for herself, a steam system for caring for clothes of a unique design, which she then showed at her wonderful stand “Jungle” at one of the interior exhibitions. And LG Styler has become a favorite of Russians! In the popular television program about the alteration of housing “Housing Question” on NTV, this steam system settled in the wardrobe of her many children, and the editors recorded hundreds of comments after the transfer of the transmission.
In general, we are very friends with designers, with publications and editorial offices - this is a very close circle of people in love with their own business. Now, according to the same principle of Tatyana, the Slava premium sales office is equipped, representing the high-level housing with an individual “turnkey” design. Dmitry, you were at a closed premiere show of the short playing film “Moskovskaya Gorka” in the Cinema “Illusion”, where OLED-televisors were demonstrated by all guests of the evening.
The Gallery series of less than 20 mm with a thickness of the Gallery series, which is demonstrated in the Hall of Illusion. It is especially interesting that the film on the story of the writer and creator of the literary and theater project “Unprincipled Readings” Alexander Tsypkina takes place in the new legendary premium district of club houses of the general partner of the film “Inteko” in Khamovniki with his own pond and the Garden Quarter Park.The Honored Artist of the Russian Federation Anatoly Bely and the theater and film actress Victoria Tolstoganov also noted in the Moskovka Gorka also noted that along with the excellent image, TVs were made in elegant ergonomic design.
Its embodiment was made possible thanks to the use of OLED panels that do not require backlight. As Victoria called the GX Gallery TV series, this is a “sample of the aesthetics of minimalism”. In fact, OLED TVs from LG worked as a revived digital canvas, broadcasting plots from the film and creating an appropriate atmosphere before the premiere. KD: I would not want to touch the topics of the pandemic difficulties deeply, but such situations are a real challenge, and to any LG call, they always responded with decisions that helped to be among leaders and users - to receive relevant decisions for life, especially with an accent for health.
You have very interesting solutions in climate for the room and for individual protection, right? LG: We have always sought to create products not for the sake of products. It makes no sense to chase ghostly indicators, it is much more important to produce what really improves and facilitates human life. The LG Styler steam processing system, we brought to Russia for the first time at the exhibition of the fashion week, and then the conversation was more about the appearance of the dress, about the removal of smells.
And last year we appreciated the ability to remove not only dust and allergens, but also viruses and bacteria. The same applies to washing machines: models with antibacterial covers of tank, Truesteam technology and our pride are especially in demand, and our pride - smart washing machines LG AI DD that can determine the volume, type and density of fabric and choose the correct washing mode of 20 combinations.
As for climatic decisions, we strive to create a single system of concern for the purity of air, starting with B2V solutions for entire buildings until the integration of additional cleaning functions in household air conditioners. Last year, we released LG Airpuricare Dual Cool - the model has all the modern possibilities in creating a comfortable climate in the room: a three -stage algorithm for detecting and eliminating pollution eliminates the dangerous effect on the body; The information display demonstrates the indicators of the air condition in several parameters, and the control and programming of work using ThinQ technology will provide additional convenience in taking care of your loved ones.
Management from the panel, from the remote control or through the application in the smartphone. The sensor determines the cycle and volume of the user's respiration and automatically regulates the operation of three -speed double fans, increasing the speed of rotation during inspiration and slowing it to reduce the resistance when exhaling. In a trip, during flowering or in a contaminated room, in places of special gasness - everywhere you can feel protected.
KD: Let's dwell on current points in consumer solutions for the home. LG: Life does not stand still, the world changes, which means that the technique also changes in accordance with the trends. Once upon a time, the presence of any TV or washing machine was almost a miracle: convex TVs of TVs and even prequected lenses did not embarrass the viewers. They are originally designed for placement on the wall and are immediately equipped with a universal wall mount.
And this year, OLED technology will be used in our monitors, displaying them to a premium level of content display. LG Ultrafine Display Oled Pro meets the requirements of creative professions to color rendering accuracy, and LG solution for hardware calibration allows users to perform direct settings to achieve the highest degree of color accuracy. As for household appliances, I note: the vertical vacuum cleaners of the futuristic design become even more compact and at the same time do not lose their power or duration of autonomous work.
So the friend of LG, a beautiful television and radio leading Tutta Larsen, has already appeared the second favorite of the family- the dog Pushkin Griffin breed, and our vertical vacuum cleaner LG Cordzero A9 helps to cope with the wool and traces of the legs. Now we have the opportunity to equip a mini-lace, because the washed and properly dried underwear will change the attitude to washing as a whole.
In Russia, separate drying devices synchronized in terms of drying with a washing machine are becoming increasingly popular in Russia. Our pride, the new model of the LG Dual Inverter Heat Pump drying machine, will dry your things with special care: at low temperatures and avoiding damage to the fibers of the tissue. It is also very important for us to be a company that takes care of people not only through their own products, but also directly.
Our social activity - a donor program is our contribution to the health of the nation. I know that you, Dmitry, personally are a participant in our donor program and bring your personal experience to the audience.Moreover, we expanded it by creating a special LGLIFEISGOOD program for Z generation in the year, becoming one of the first companies who raised the issue of empathy during the pandemic and post-insulation period.
In the year, young guys became one of the most vulnerable audiences, who had to turn out to be in fact locked at home. The lack of activities and events in ordinary bright school and student life laid out its mark and created a request for kindness and a desire to do something in this direction. On social networks, z generation bloggers talked about what was the time and what kind of good deeds can be done - to donate blood at the blood transfusion station, to help children, animals, and elderly people.
This project was repeatedly highly appreciated for attention to young people and its involvement in good deeds. And already this year, we announce the start of the fundamentally new donor marathon “Innovation on guarding good and health”, which will contribute to the achievement of the goals of the Healthcare national project by its events, and urge to constantly conduct an AP of our health.
The main thing to understand: people create equipment for people. Having experienced the vicissitudes of the last decades, having survived the sign, we realized how important it is to value relationships, take care of loved ones and live in full every day. The house becomes not just a dwelling, but a hidden place, giving peace and safety. Our families live in it, children grow.