Juliana Sergienko Biography

Ulyana Sergeenko-it seems that she received the best birthday gift the year before last when the French High Fashion Federation awarded the status of a corresponding member to the Flight of Ulyana Sergeenko. Nastya Sotnik believes that you should get acquainted with Ulyana Sergeenko - not only a brand, but also a man. Now is the time. I remember how I kept photos from the brand’s onion to the albums of VKontakte and dreamed that someday I would wear them.

I remember how Strititstil reports watched, whose star Sergeenko was along with other The Tsarinas, Miroslava Duma and Elena Perminova. The impulse to say hello quickly died out - Ulyana, with ballet posture, in a closed black dress, with black verified arrows, red lipstick on his lips and a high hairstyle, made an impression of a person who could not just come to. Sitting only a few meters, she remained as unattainable as her impeccable life, naively painted and inscribed in the vicinity of the patriarchal ponds: a leisurely lunch in Remy, view sketches in the brand studio in Granatny Lane, returning home-probably also somewhere “to Patriki”.

The place of our next meeting sobered me immediately. Moscow Sleeping and Industrial District Kuntsevo. The third floor of a simple production building, a boring corridor with walls of drywall, at the end is a slightly sinister, but rather a charming landmark for everyone who is looking for Ulyana Sergeenko: a non -naval in human growth remaining after one of the filming. The senior PR manager of the brand Natasha Kuzmina puts the key-scrap to the magnetic castle in the branded red color, and now I’m not in one of the office buildings on Kotsyubinsky Street, but in the world of Ulyana Sergeenko: with light walls, toy soldiers in the corridor, carved furnish Relations with Pandemia Coronavirus and motto like “Both customers and brand employees are members of the same family and the constantly growing army of light and beauty warriors” branded a branded logo with a children's skill horse.

In the office - photos of all outputs on the previous brand shows, on the right - a large board with goals for a year ahead. On the crystal stand on the table - an abundance of elegant cakes, as well as sweets familiar from childhood: “Bear”, “Red Red Riding Hood” and other Soviet confectionery hits. At the table, the directorial chair with the letters of Ulyana is an inscription is visible because the mistress of the chair, the table, and all the splendor surrounding me gets up to meet me.

And she is not at all the same as I remembered her. Ulyana without arrows and without hairstyles, with her hair, laid on the one side, with slightly painted eyelashes and lipsticks, with a delicate pink lipstick on the lips-in tone with small roses on a black dress, of course, Ulyana Sergeenko, with long sleeves, outstanding shoulders and a high cut. In my schedule, it was spelled out every day when the stylist and make -up artist arrive in order to collect this image together.

And then I realized that I became a hostage to this, that I was ceased to be cool in the image. And I am grateful to Lokdown for the fact that we were somehow knocked out, and I exhaled. Eight years of tension in this image ended. Today, Kostya came to me with the intention of making some outstanding hairstyle, and then we had breakfast pies with strawberries and decided that I would be in a new life-more relaxed.

” Kostya is Konstantin Kocho, the author of most hairstyles and Ulyana Sergeenko herself, and the models at her shows - the fatigue of Ulyana from the usual image did not notice before: “She just enjoys this, she is in the buzz. Ulyana makes these branded arrows herself in one movement. I can’t say who can just as easily draw arrows or lips, especially in the car on the go. ” Irina Milova, a close friend of Ulyana, in whose honor in Ulyana Sergeenko is even called one of the iconic bags, Ira, also recalls how the image of Ulyana Sergeenko always walked in front of her.

I really liked her outwardly - beautiful, dressed magnificently, these eyes are huge. The perfect opposite of how they dressed then - in a closed dress, high heels, a fur coat from above. According to the conversations, it immediately became clear that her external beauty is also reinforced by the internal, ”she says. This, by the way, is not just an image, but a role model.

They stylize a hairstyle in a special way, paint the lips, make the hlyances of the arrows. This is especially evident in closed client dinners, when she sits at the head of the table and there are other beautiful women around, but they are all Ulyana, ”recalls the former PR director of the Ulyana Sergeenko house Olga Ches. At a certain moment, this became some kind of obsession, ”agrees the designer of Ulyana Sergeenko Galina Ermolaeva.

But I, I repent, are more interested in strawberry pies at this moment. Does Sergeyenko also manage to bake in the morning? And I am waiting for, when instead of long strawberries, which in the markets now, the round, meadow will go. It is growing far from Moscow, so it rides for a long time.And I really look forward to this moment to make special frosts and then there are these pies all year round.

” Ulyana generally likes to cook and feed everyone. In the team of a fashionable house, and outside the team there are legends about her tubes and nuts with boiled condensed milk, which she brings to every holiday. The legendary these non -wound desserts become due to the attention to the details: “I know well what the dough should be so that the tube is crunchy.

Because such a phakap can happen that it does not crunch, and this is the most important thing. And of course, you can’t just take and buy condensed milk. It needs to be welded, while it should be Belarusian. Because only condensed milk is more like a Soviet condensed milk, like from childhood. ” Tubes and nuts are the same part of the festive traditions of the brand as the first glass to the bottom and toast, in which Ulyana thanks for the brand Danila Eduardovich.

Danil Eduardovich Khachaturov, former president of the Rosgosstrakh group of companies and former husband of Ulyana Sergeenko. It was marriage with him, she launched her brand, created the first collections and shows, "for which she did not spare money, because at that time she simply did not count them." This went on up to a year, until Ulyana decided to put an end to marriage, "in which it was impossible to exist." I still say to my mother that my only claim to her is that when I, a student, was alone, pregnant, but not broken, they did not support me at all.

If you do not marry now, having parted with your husband, Ulyana was left without a house, and the brand without production facilities. We were relocated, and this happened, as they say, live, during work. And Ulyana calmly came and said: do not worry, everyone is calm, everyone continues to work, everyone will pay salaries. Gather slowly, without panic - we will meet soon in a new place.

And we sewed while the production literally drowned, ”recalls designer Maria Belik, who worked with Ulyana for several years before to leave to build his own brand. We were not just kicked out, it was truly a dramatic story-some photos were painted over, the workshop was drowning, ”recalls Ulyana the moment of gaining personal and business independence. This is if now the cards are blocked for me, I will know that I still have something, I will somehow figure it out.

And then I got used to that I am provided, that I always have everything-that someone walks, pays, everything in itself is happening. And suddenly everything, there is no more return to this. ” Ulyana had no accumulations, most gifts, including the most expensive ones - an apartment in Rome, a house at sea, a seagull car - they took it away from it. There were only jewelry that could be laid.

The proceeds were enough to make another collection and display - and in the end the year became one of the most successful for Ulyana Sergeenko from a commercial point of view. Since I have become independent in the full sense of the word, we have never delayed wages, for example. This is an amazing fact that I myself learned only recently, when we had a visiting party on the occasion of the flying in Tula, in Yasnaya Polyana, and the employees told each other some interesting facts about the brand.

All-all-all that we do, we paid from our own pocket. We did not have a single loan, not a single loan, ”Sergeyenko says not without pride, but there really is something to be proud of. To be proud, not to be trifled, not to cowardly and save - the principles of the work of the brand almost from the very beginning. As soon as Natalia Vodianova was seen by Ulyana's dress on her and declare: “This is a couture!

This must be shown in Paris, ”as the brand held the first show during a high fashion week. The show was not included in the main program, but the most famous Bureau Betak was responsible for the scenography, the soundtrack was collected by Michelle Gobert, and at the international level, the Karla Otto itself was engaged in the Karla Otto itself, it is all thanks to Vodianova’s contacts, for which many thanks to her.

The bar has never dropped since then, moreover, it grew. The jubilee, couture show was stylized by the editor -in -chief of the British Vogue Edward Enninful, and on the catwalk, Natalya Vodianova was Dautzen Croesus. Brand staff recall that this was a rather nervous show: and because “Edward is not a simple person,” and because “some coordinating moments went not according to plan, and as a result, Ulyana was very upset.” The latter was completely chosen by one of Ulyana Sergeenko’s couture outfits to perform as part of the World Tour of The Formation World Tour - on this occasion in the brand’s office, a note from the singer with the words “Thank you for your beautiful art is still under the glass.

You are inspiration. With love, Beyoncé. " However, much more noise was made by the note by Ulyana herself, which in January of the year her friend Miroslava Duma rashly laid out on Instagram.The word on the letter H, albeit in the quote by Kanye West, was drawn by the reputation of the ascending Kuture star to the bottom, and the PR agency of Karla Otto, according to eyewitnesses, chose to protect its renom, instead of saving the client’s image.

Madonna in the WelCome to the World of Madame X Beyoncé in Jealous’s video “Then there was no order of action - how to fix the situation, how to establish everything, how to apologize, is it necessary to apologize? And the PR agency did not find a solution for us, did not offer anything-they just seemed to close from us, without helping. And so we left them, ”says Olga Ches.

Speaking of the consequences, she notes that in our part of the world everything was quickly subsided, in Europe - too. But many stylists refused to work. From a moral point of view, of course, both of us and on Ulyana very much influenced. We began to read a lot, study the problem, understand it. And this influenced everyone in the brand. I recently drew attention to the fact that even at the level of sketches, designers now draw models that are different in color, ”says Olga Ches.

According to her, it took about a year and a half to completely subside.

But already at the last Dopandemian Kuturn Offline Show Spring-Sluto, it became obvious that the fashion community forgave the Ulyana of her misconduct. Looking back, Ulyana Sergeyenko comes to the conclusion: the main thing that she learned in her own miscalculations is a calm attitude towards them. Do not sleep at night and suffer due to the fact that Nastya Kusakina at the first show forgot to put on the order and from this the idea suffered, I will no longer, ”Sergeyenko said.

The status of the newly-entered corresponding member of the high-fashion federation seems to confirm the correspondence of the Ulyana Sergeenko brand all modern couture standards, from the quality of materials and work to ethics and diversity. However, if you look at all the early shows of the house, even before the scandal, there have always been enough models of different nationalities in them.

More difficult - with models of different figures. On the catwalks of Ulyana Sergeenko, always slender girls, such as Ulyana herself, who has never touched the cakes for the entire time of our meeting. Different models go for us, ”Ulyana corrects me, then, however, agreeing that, even if you consider that there are not XS girls on her catwalk, this is still not a Plus-Size model.

Here I must say that in Ulyana Sergeenko, at the same time, they create things of a wide size row: in the studio they are sewn in any parameters, and the DEMI-COUTURE line reaches the Rossiye sizes. Sergeenko herself explains this: “This is probably also connected with the fact that I always do something first of all.